Strategic marketing A lodging “end run”

Compiling a Marketing Strategic Plan for Iran's Student Sports Federation

The present research has aimed to compile a strategic marketing plan for the Student Sports Federation. Using a mixed research method, the study took a qualitative and quantitative approach. In the qualitative phase, the statistical population of this research consisted of the Student Sports Federation managers and officials, university professors and experts on students' sports (16 individuals...

Strategic Marketing Analysis

SME marketing networking: a strategic approach

A strategic approach to how small and medium sized enterprises (SMEs) use their marketing networks during a time of change in their operating context is the focus of this article. SME networking is analysed using the structural, relational and usage dimensions associated with network frameworks. Specifically, the paper examines marketing network processes (MNPs) that are investigated through th...

Editorial - Marketing Science: A Strategic Review

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Internal communication: A strategic marketing communication framework

Twenty first century leaders in all sectors, private, public and not-profit, are declaring and emphasising the role of effective and strategic internal communication to the success of the organisation. This paper briefly positions internal communication and within its scope, analyses the marketing, advertising and public relations components of marketing communication towards an integrated fram...